Every year, SEO keeps on improving its game. This is because Google algorithm keeps getting smarter and smarter as time passes by.
Today, SEO and Google might have the upper hand in the game today. However, you could also get ahead. This is particularly true if you know what you’re doing.
One of the best things you can do is to know some of the common myths about SEO. These myths are usually not true. Most of them don’t have any impact on your ranking results, marketing funnel, and much more. Unfortunately, these myths are spreading online due to misinformed people.
Here are some of the common SEO myths you should know. Make sure you avoid these myths to guarantee the best results for your SEO campaign.
It’s Bad to Interlink on Your Page
This is certainly false. Because of the interlinked pages, your visitor will stay on your site for a longer period. They will be able to see different other posts you might have published. Of course, it will be relevant to the same topic.
You are technically creating clusters of various topics with interlinks. This will help promote the rank of your page on the search engine.
It is Fine to Have a Slow Loading Website
You are allowed, under no circumstances, to have a website that loads very slow if you want to rank on Google’s first page.
If a visitor leaves your page without viewing it, also known as bounce back, it will hurt your ranking. Of course, this will always happen if your site takes forever to open. Before a visitor leaves, he/she will usually give your website 3 seconds to load. That is according to a study conducted by experts.
Meta Tags are not Significant
The brief descriptions under the link on your site on the Google SERP are called the Meta Tags. Meta Tags are not significant to the Google algorithm. However, if you want users to want to visit your site, you need to create a Meta Tag that attracts people.
Meta Phrases/Keywords, Meta Description, and the Title Tag are the 3 components of the Meta Tags.
Hummingbird Lowers the Significance of Keywords
Of course, it does not mean that the keywords lost their significance simply because Google decided to launch a new algorithm. The truth is that the new update has made targeting and researching the keywords a lot simpler than before.
For those who don’t know, keywords are vital to allow the algorithm to know the details about a blog or a site.
You Don’t Need Social Media
If you doubt the power of social media, well, you shouldn’t be. If you want to influence your ranking on the search engine, then start sharing links on social media platforms. Instead of relying solely on visitors searching for keywords, you should create a social media page on a popular platform. This is where you will share your content. Your ratings on Google will drastically improve with this. In addition to that, you also have to update great content on your website.