- Print your web site address on any papers you currently
distribute (business cards, letterhead, envelopes, invoices,
statements, brochures, calendars, address labels, etc.
- Tie your web site into traditional advertisements by always
putting your web site address in printed, radio, or
television ads
- Issue press releases (be sure to properly format for best
success)
- Submit your site to Search Engines and on-line directories
(though be careful! Auto-submission programs may actually hurt
your chances for top listing in the major search engines.)
- Create web cards for announcing your site
- Advertise in targeted e-zines
- Develop strategic links to increase link popularity
- Advertise using banners
- Submit your site for awards
- Pay-for-submission to certain Search Engines
- Submit your site to "what's new" directories
- Submit your site to international Search Engines
- Become part of discussion news groups (be careful not to
overtly promote your site though)
- Participate in public speaking engagements
- Form strategic partnerships
- Make it easy on your site to "Bookmark" or
"Tell a Friend"
- Emphasize "Secure Server" (for e-commerce sites)
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